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Fashion / FootwearCo-FounderJun 2017 – Apr 2019

Creativesole

Co-founded India's first print-on-demand sneaker brand — zero inventory, $2M+ profit, 30-member team.

Impact at a Glance

$2M+
Profit in 2 years
30
Team members built
2,000+
3D sneaker renders
20K+
Social followers
35%
Conversion rate increase
42%
Bounce rate reduction

What I Did

Co-founded India's first print-on-demand sneaker brand generating $2M+ in profit with zero inventory

Built brand identity from scratch: name, logo, color system, and tone of voice

Generated 2,000+ 3D sneaker renders enabling minimal-inventory, high-SKU go-to-market strategy

Secured manufacturing and fulfillment partnership with UiN Footwear (China) for international scaling

Ran Meta and Google campaigns around a "Wear Your Art" narrative — grew to 20K+ followers

Increased conversion rates by 35% and reduced bounce rate by 42% through iterative UX improvements

Built and led a 30-member creative and operations team across disciplines

Conducted national market research to scope product offering and forecast revenue

Tools Used

ShopifyAdobe IllustratorFacebook AdsGoogle AdsMailchimp