Vishvesh Soni
E-Commerce & DTC Strategist
The work behind the numbers.
I've spent 12 years at the intersection of brand, technology, and commerce — building DTC ecosystems across beauty, fashion, CPG, and lifestyle. My work started in India, where I co-founded Creativesole, India's first print-on-demand sneaker brand, generating $2M+ profit in two years with a zero-inventory model. I brought that founder mindset to the US, scaling Rodeo Clothing from zero to $500K DTC in year one and most recently doubling DTC revenue at Black Girl Sunscreen in 12 months.
What drives me isn't perfection — it's progress. Every website, product, or campaign I touch has to move something: a number, a feeling, a person. That's what good digital work should do.
Outside of e-commerce, I'm a published AI researcher with 10+ peer-reviewed papers cited 188+ times — exploring how generative AI, LLMs, and dynamic creative optimization apply to real-world marketing strategy. My academic work and professional practice feed each other directly.
EB-1A Extraordinary Ability visa holder — one of the highest distinctions in the U.S. immigration system. Globee® Awards Judge for Leadership & Business Excellence 2024. Featured in Digital Journal and TechTimes for thought leadership in AI-driven marketing and DTC brand transformation.
Based in Los Angeles, CA. Open to Director and VP-level roles in e-commerce, DTC, and digital marketing.
“My ambition has always been to bridge the gap between potential customer needs and our marketing strategies. AI has been instrumental in enabling us to anticipate and meet customer expectations like never before.”
Career Timeline
Black Girl Sunscreen
E-Commerce Manager
Los Angeles, CA
- Doubled DTC revenue in 12 months through full-funnel CRO, UX overhaul, and a data-driven paid media strategy
- Rebuilt WooCommerce site mobile-first — checkout conversion up 22%, fulfillment time down 40%
- Grew customer retention from 3% to 13% via Klaviyo lifecycle flows; post-purchase email series lifted repeat purchases 9%
- Launched Canada site with localized 3PL logistics, custom tax/shipping rules, and multi-currency checkout
- Scaled TikTok Shop to the #1 new-customer acquisition channel — 600% growth in 12 months
- Delivered ROAS 3.8× on Meta and 5.4× on TikTok Shop, reducing duplicate ad spend 27%
- Achieved 73.8% paid campaign engagement through creative A/B testing and high-conversion retargeting
- Launched SPF Essentials bundles and subscription model — AOV up 19%, recurring revenue established
- Integrated Apple Pay, Google Pay, and Shop Pay for frictionless one-click checkout
- Built real-time GA4 attribution dashboard for unified cross-channel visibility
- Collaborated cross-functionally with creative, operations, logistics, and C-suite to align digital execution
Rodeo Clothing (Alliage Inc.)
Digital Marketing Specialist
United States
- Scaled Rodeo Clothing from $0 to $500K DTC revenue in year one by rebuilding the digital infrastructure
- Achieved 100% sales growth across all marketplaces
- Reduced customer acquisition cost (CAC) by 30%
- Rebuilt e-commerce site with mobile-first UX — bounce rate from 62% to 38%
- Unified Faire, Amazon, Etsy, and Shopify into a single synced inventory ecosystem, cutting manual operations 50%
- Launched seasonal lookbooks driving social click-through rate up 48%
- Built Klaviyo email flows and a structured retention strategy
- Streamlined B2B channels via email and WhatsApp automation — managed 5 marketplaces and 3 web stores simultaneously
- Led quarterly marketing performance reviews with Finance leadership to improve decision agility
Creativesole
Co-Founder
Ahmedabad, India
- Co-founded India's first print-on-demand sneaker brand generating $2M+ in profit over 2 years with zero inventory
- Built and led a 30-member creative and operations team in Ahmedabad
- Generated 2,000+ 3D sneaker renders enabling a minimal-inventory, high-SKU go-to-market strategy
- Secured manufacturing and fulfillment partnership with UiN Footwear (China) for international scaling
- Ran Meta and Google campaigns around a "Wear Your Art" narrative — grew to 20K+ followers
- Increased conversion rates by 35% and reduced bounce rate by 42% through iterative UX improvements
- Conducted national market research to scope product offering and forecast revenue
- Cultivated major business alliance with UiN regarding product and business development
Learning Catalyst
Product Marketing Manager
India
- Directed lean marketing campaigns for product launches, saving 22% of the marketing budget without compromising reach
- Updated UI/UX design, driving 30% more traffic and significantly higher product engagement
- Performed competitive analysis that boosted profit margins 12% on a key product line
- Analyzed market research to identify top 3 target segments for optimal engagement and ROI
- Partnered with engineering teams to translate product functionality into compelling demos, visuals, and narratives
- Incorporated Scrum — backlog refinement, sprint planning, standup meetings, retrospective meetings
Trishir Online Marketing
Jr. Product Manager
India
- Led development of 4 key product features resulting in successful on-time launches
- Reduced bounce rate from 56% to 39% through iterative UX refinement and feedback integration
- Assessed MVP performance and briefed senior leadership on product roadmap priorities
- Coordinated planning, design, development, and sales teams across full product lifecycle
- Evaluated market research reports to identify growth opportunities and plan new product launches
Academic Background
Doctor of Business Administration (DBA)
IT Project Management
Westcliff University · Los Angeles, CA
Master of Business Administration (MBA)
Strategic Leadership
Fisher College · Boston, MA
Bachelor of Business Administration (BBA)
Marketing
Gujarat University · Ahmedabad, India
Professional Recognition
Business Intelligence Analyst
Data Analytics · Tableau · SQL · GA4
Pre-Programming Certification
LinkedIn Learning
Globee® Awards Judge
Leadership & Business Excellence · 2024
Core Competencies & Stack
Core Competencies
E-Commerce & Marketplaces
Marketing & Analytics
Project & Product Management
Design & Creative
Operations & Automation
Open to the right opportunity.
Director/VP-level roles in e-commerce, DTC, and digital marketing. Also available for fractional consulting.