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Vishvesh Soni — professional headshot

Vishvesh Soni

E-Commerce & DTC Strategist · LA

LinkedIn ↗

I build DTC ecosystems
that double revenue.

E-commerce strategist. AI researcher. EB-1A Extraordinary Ability.

12 years scaling DTC brands across beauty, fashion, and CPG — doubling revenue, building retention engines, and shipping the work that moves numbers.

Get in touch →See my workResume ↓
12+Years
5Companies
3Degrees
2Countries
0+
Years in DTC
Beauty, fashion & CPG
0
Companies scaled
DTC brands across verticals
$0M+
Revenue generated
Across DTC portfolios
0+
AI research citations
10+ published papers
Featured in
Selected Work

Case Studies

Three brands. Three markets. One consistent outcome: measurable growth.

Black Girl Sunscreen
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Beauty / SkincareE-Commerce Manager

Black Girl Sunscreen

2× DTC Revenue in 12 Months

View case study
Rodeo Clothing
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Western ApparelDigital Marketing Specialist

Rodeo Clothing

$500K DTC Revenue in Year One

View case study
Creativesole
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Fashion / FootwearCo-Founder

Creativesole

$2M+ Profit. Zero Inventory.

View case study
Recognition

Awards & Press

EB-1A Extraordinary Ability

U.S. Immigration · 2025

Globee® Awards Judge

Leadership & Business Excellence · 2024

"The Entrepreneurial Genius of Vishvesh Soni"

Digital Journal · 2024

"Bridging Cultures, Leading Innovation"

TechTimes · 2022

Tools & Skills

Core Competencies & Stack

Core Competencies

DTC E-Commerce StrategyConversion Rate OptimizationOmnichannel MarketingPerformance MarketingBrand DevelopmentCustomer Retention & LTVRevenue GrowthMarket Research & AnalyticsGA4 & AttributionB2B & B2C OperationsProduct LaunchesAI-Driven MarketingProject ManagementEntrepreneurshipUser ExperienceSocial Media Campaigns

E-Commerce & Marketplaces

ShopifyWooCommerceCustom PHPAmazon Seller CentralFaireEtsyTikTok Shop

Marketing & Analytics

GA4Google AdsMeta AdsTikTok AdsKlaviyoHubSpotMailchimpHotjarGoogle Tag ManagerSEMrushAhrefs

Project & Product Management

JIRAAsanaTrelloMonday.comConfluenceMS ProjectBalsamiq

Design & Creative

FigmaAdobe PhotoshopAdobe IllustratorCanva Pro

Operations & Automation

ShipBobShipStationZapierPrintifyGoogle Data Studio
Research

10+ peer-reviewed AI papers. 188+ citations.

Google Scholar ↗ResearchGate ↗
01

Adopting Generative AI in Digital Marketing Campaigns: An Empirical Study of Drivers and Barriers

Sage Science Review of Applied Machine Learning · 2023

02

Large Language Models for Enhancing Customer Lifecycle Management

ResearchGate · 2023

03

Bias Detection and Mitigation in AI-Driven Target Marketing: Exploring Fairness in Automated Consumer Profiling

IJISRT · May 2024

04

AI and the Personalization-Privacy Paradox: Balancing Customized Marketing with Consumer Data Protection

IJCTT Vol. 72 · Sep 2024

05

A Meta-Analytic Examination of the Effects of Personalized Digital Marketing on Consumer Purchasing

IJCTT Vol. 72 · Oct 2024

View all 9 papers →
Contact

Let's work together.

Consulting, speaking, research collaboration, or just a conversation about DTC and AI — reach out and let's connect.

LinkedInGet in touch →Google Scholar