Practical takes on DTC growth, AI in marketing, and what actually moves revenue.
A behind-the-scenes look at the exact AI and automation stack I used at Black Girl Sunscreen — from Klaviyo predictive segmentation to TikTok Shop's recommendation engine — and what actually moved the needle.
Drawing from my peer-reviewed research published in Sage Science Review, I break down the empirical findings on how brands are adopting generative AI — and the organizational blockers that slow adoption down.
Print-on-demand sounds simple until you try to do it at scale. Here's how we launched India's first custom sneaker brand, secured a manufacturing partner in China, and grew to 20K+ followers without holding a single unit.
TikTok Shop went from afterthought to #1 new-customer acquisition channel in under a year. I'll break down the content strategy, affiliate structure, and ROAS math that made it work.
Most people think EB-1A is for scientists or artists. I earned it as an e-commerce strategist. Here's what the USCIS petition process looked like, what evidence I submitted, and what I'd do differently.
My ResearchGate paper explored how large language models can enhance customer lifecycle management. This post translates those academic findings into practical implementation steps for DTC brands.